![]() ![]() ![]() What this allows the advertising network to do is know when you have viewed a particular ad, and then show similar or dissimilar ads on future requests based what they think you like. This includes the demographics of the publisher’s website, the demographics of the user based on location, and they also do something really neat, which is tracking each users viewing / clicking history. Advertising networks promise the businesses that they will intelligently pick the best users to show their ads to. Advertising networks charge other businesses to place the ads on publishers’ sites / networks. Overall: It's in the best interest of the publisher to make the most money from each customer.Īdvertising networks are the middlemen that make this entire transaction work. ![]() In simple terms, if each advertisement makes them $0.50 per thousand views, they can make $1.00 per thousand views if they place two ads on the site that get viewed or interacted with. ![]() Since each ad is tracked independently, they can make more money by placing more ads on each page. Publishers, being the businesses that they are, usually talk to several ad networks, and test how much money they can make from each. Sometimes the advertising network gives incentives for clicks on an ad, and will give a higher rate for clicks. The advertising network commits to paying the publisher a few cents to several dollars per thousand users who view the advertisement. Typically, publishers sign up with an advertising network which gives them a snippet of code to place in their own website. Now, you install a browser extension on your browser or phone, and it does all the work for you.īlocking ads is a big deal to publishers because it is their main revenue stream in most cases. In the past, it would require editing a hosts file on a particular computer to reject content from known domains. This is done via a few ways such as stopping web requests to advertising networks before they are made, stopping the execution of advertising networks code, or simply adding additional styles to a web page to "hide" an advertisement.Īd blocking has become popular as it has become more accessible to the average user. Ad Blocking, Ad Networks, & Your IP Addressįirst things first - ad blocking simply is the removal of advertisements from a web page. ![]()
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